Marvel’s Spider-Man was one of the best games of the last generation, taking a shot at Rocksteady’s Batman Arkham series superhero mantle. Most importantly it has become one of Sony’s biggest exclusives and according to Steven L Kent’s 2021 book, Microsoft was offered the deal at the same time as Sony.

Spotted on Reset Era and reported by VGC, Marvel games Jay Ong wasn’t happy with Activision’s published Spider-Man games. Spider-Man Shattered Dimensions was well-received but not Spider-Man Edge of Time or Spider-Man Friend or Foe. 

Apparent after the deal expired Ong said to Activision “I’m going to find a better home for it.” and according to Ong, Activison’s reply was: “Good luck finding your unicorn.”

Ong went on to meet with Sony and Microsoft “I sat down with these two execs from PlayStation third-party, Adam Boyes and John Drake, in August 2014, in a conference room in Burbank,” Ong said. “I said, ‘We have a dream that this is possible, that we could beat Arkham and have one game at least and maybe multiple games that could drive adoption of your platform’.”

Sony made an offer for a AAA game with Insomniac whereas Microsoft decided to focus on their own IPs. This would lead to the creation of the critically acclaimed Marvel’s Spider-Man and Marvel’s Spider-Man Miles Morales. With Marvel’s Spider-Man selling over 20 million copies and Mile’s adventure 6.5 million. Insomniac is now working on a Wolverine game and a full sequel to the original Spider-Man game which will star Venom.

This is perhaps for the best as Insomniac was later purchased by Sony. Ong made the right choice to search for other opportunities for Spider-Man considering the legal issues Activision Blizzard is now undergoing. Not to mention Insomniac really did the legendary hero justice.