Today, Epic Games offered a strange option of buying V-Bucks on the Apple iOS marketplace. Providing an option to get 30% off the purchase by buying directly from Epic and undercutting Apple. Apple was not happy about this and removed Fortnite from the store.

The Verge did get an official statement from Apple:

Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services.

Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem – including its tools, testing, and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines freely and we’re glad they’ve built such a successful business on the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store.

This isn’t the first time Epic Games has shown concern over the mobile markets high percent cuts. Tim Sweeny of Epic Games has been very vocal about this.

Sweeney told The Verge in 2018. “Apple, Google, and Android manufacturers make vast, vast profits from the sale of their devices and do not in any way justify the 30 percent cut.” Epic launched a game store on PC in which it takes only 12 percent of revenue as a way to try to encourage a similar change in competitor Valve’s Steam marketplace.

This isn’t the first time Apple issued unpopular consumer practices. For example, recently Apple denied Microsoft’s Game Pass service on the store stating it violated its policies for offering multiple games that require individual validation. Many noted Netflix, Hulu Plus, and many others offered the same service but it was because Apple didn’t want something competing with Apple Arcade.

This is just another example of Apple attempting to maximize profit at the cost of the customer’s benefit.

UPDATED AUG 13th 4:42 PM EST

Epic just filed legal papers against Apple.

 

About The Author

Adam S
Sr.Staff Writer

Adam is a Senior Staff Writer for GamerAssaultWeekly with over 5 years of experience in writing and is completely obsessed with video games. He holds a BA from Brooklyn College and lives in NY.