During BlizzCon 2018, fans were looking forward to many amazing announcements for some of the most acclaimed titles. However, one announcement generated a lot of negative feedback. A mobile game called Diablo Immortal. Set between Diablo 2 and 3 this mobile game is the next major installment in the franchise and fans were not happy. The cinematic reveal was downvoted to nearly 95%, with a current downvote of 347K to 12K likes across 2 million views. What added fuel to the fire was Blizzard actively deleting comments on the “Diablo Immortal Cinematic Trailer” and missing dislikes tracked by social media tracking site Social Blade. To develop Diablo Immortal NetEase a mobile developer has been contracted with Blizzard to help develop the game. Wyatt Cheng, the principal designer of Diablo, spoke to IGN stating: “I don’t think mobile should be a dirty word,” Cheng said, explaining that the developers at Blizzard play and enjoy games on all platforms. “When it came to looking at making a new Diablo game, and this opportunity to partner with NetEase to make this – the technology is there, where our mobile phones are more powerful than ever, and they’re capable of top tier gaming experiences.” Cheng responded to claims that Diablo: Immortal may be a reskin by saying the following: “We’ve been working with NetEase Games from the beginning as a partnership to create everything in Diablo: Immortal. We have artists on our side, they have artists on their side, and we work together as a team, as a partnership to create everything about Diablo: Immortal. The environments, the characters, the skills, the story.” Diablo Immortal is in development for iOS and Android devices.