Social network giant Facebook has launched a new campaign to promote women in gaming called “Women In Gaming Stories”. Featuring videos from women in various roles across the industry, the lead video stars Facebook COO Sheryl Sandberg. “Gaming is one of the best examples of people connecting around their interests, and women have a really important part to play in this industry,” Sandberg said. The executive went on to cite statistics about how women make up around half of all gamers worldwide, while some female characters are some of the best known recently, including Tracer from Overwatch, Aloy from Horizon Zero Dawn, and Chloe and Nadine from Uncharted: The Lost Legacy. Sandberg went on to add that the industry needs to encourage more woman to join in an effort to give video games a better representative of the global population. You can now watch Sandberg and a dozen videos on Facebook’s website.