Self-described eSports lawyer Bryce Blum has launched ESG Law, the first-ever law firm solely devoted to handling legal issues in eSports. The firm claims to go, “Beyond the typical attorney-client relationship,” due to the fact that they are active and passionate members of the eSports community that only wishes to create legal solutions for a world that never stops changing and evolving. ESG Law insists that it is their level of engagement that allows them to offer a unique and well-informed approach to their clients’ issues as they work to improve the industry itself. The firms’ services include drafting and negotiating contracts for Western eSports organizations, act as a legal counsel for issues such as corporate formation and sponsorships, representing NBA teams in acquisition of endemic eSports teams, negotiating streaming deals, and drafting and negotiating six and seven-figure endorsement deals, among several other relevant services. Just on launch day the site has already received stacked testimonials for Blum’s work, with praise pouring in from influential figures in competitive games, such as Team Liquid Co-CEO Steve Arhancet and eSports personality Christopher “MonteCristo” Mykles. “Bryce expertly negotiated my talent contract in compliance with standard agreements in the talent industry,” wrote Montecristo, “His advice remains invaluable in navigating the murky waters of the esports business world and he continues to ensure his clients receive the best treatment.” CEO of Unikrn Rahul Sood had similar praise for Blum’s work as a lawyer, describing his work for them as guiding their business, “Through incredibly complex situations with poise and impressive focus on the bigger picture.” Blum graduated from The George Washington University Law School with Honors, founded Interactive Media & Entertainment Law, and was made executive vice president of Catalyst Sports & Media in November. He has made a name for himself in the eSports industry by representing players, organizations, and eSports personalities alike, including Paul “ReDeYe” Chaloner and Fnatic. Additionally, Blum has made appearances on eSports-centered shows, such as The Richard Lewis Show and Thorin’s Esports Salon, as well as provided explanations on eSports-specific legal issues both in length and in brief responses on Reddit AMAs. For a full list of services, clients, and information regarding Blum and his firm, click here.