This week, Nintendo held its semi-annual financial results briefing. Nintendo has publicly disclosed key points and statistics from the briefing that you can read here.

The briefing addresses the fiscal year ending March 2017. Two key points Nintendo brings up include the impact of Pokémon Go and downward sales of Amiibo and DLC products. Amiibo sales and digital content sales have lowered since the last fiscal year. In the mean time, Nintendo attributes the success of Pokémon Go for bringing up sales in Pokémon series games and 3DS hardware.


“This graph shows sell-in numbers (sales from Nintendo
to retailers) for figure-type amiibo in Japan, the U.S.
and Europe, compared with the previous period. In the
previous period, we sold many amiibo, particularly in
the Splatoon series, reaching total sell-in of
approximately 10.6 million units. Sell-in for this period
was approximately 3.8 million units.”


“This graph shows the download sales of digital
content for Nintendo 3DS and Wii U during the
second quarter over the past three years. As a result of
our continuing efforts, the ratio of consumers who
purchased software digitally when a packaged version
is also available has increased year-on-year. However,
since Wii U software sales are down this period, and
the previous period saw the release of more
downloadable content, including content for Mario
Kart 8 and Super Smash Bros. for Wii U and Nintendo
3DS, sales for this period were limited to 14.7 billion
yen, falling short of the previous period.”


“This graph shows the month-on-month sales of titles
in the Pokémon series in Japan, the U.S. and Europe, as
mentioned earlier in the presentation. As you can see,
the release of Pokémon GO in July led to a major
upsurge in sales, particularly for the U.S. and European
markets. We can clearly see that the release of
Pokémon GO has raised interest in Pokémon and
contributed to a resurgence of sales for previously released
Pokémon titles.”


“Similarly, this graph shows the month-on-month sales
for Nintendo 3DS family systems. You can see that
there is a peak in July for hardware as well, following
the release of Pokémon GO.”

In terms of digital content, Nintendo points to “lower software sales” and less digital content releases than the previous fiscal year. Arguably, these numbers stem from a lack of major game releases for Wii U and 3DS for the first half of the fiscal year; and a shortage of new digital content being developed for new and existing major titles.

Amiibo sales may be down, because most major characters were already released with the Super Smash Brothers line of figurines. 2016’s line of Amiibos also included new Amiibo models for already released characters. Lack of new Amiibo-compatible software may contribute to lower Amiibo sales, as well.

Nintendo admits that some of their numbers have fallen short compared to the last fiscal year. However, they stated that their major releases are “concentrated in the second half of this fiscal year, to a greater extent than average,” therefore, their results for the first half “are largely within our expectations.”

Pokémon has come out as a major success for the company in this time, though. As the graphs have shown, Pokémon Go has driven sales of Pokémon 3DS titles and 3DS hardware units up. Pokémon Sun/Moon, which is part of Nintendo’s second half of the fiscal year, shapes up to be a promising launch.

The Pokémon Sun/Moon demo released last week has already surpassed 3.5 million downloads. Nintendo president Tatsumi Kimishima has stated that it’s the “fastest start for any demo in the history of the Nintendo 3DS system.” Pre-orders are also up compared to the release of Pokémon Alpha Sapphire and Omega Ruby.

For the next half of Nintendo’s fiscal year, Nintendo is looking towards the release of the Nintendo Switch and a few major software releases like Pokémon Sun/Moon, Super Mario Maker for 3DS, and the Japanese release of Yo-Kai Watch 3. Mobile will also be an important part of Nintendo’s fiscal year when Super Mario Run releases. Details on the Switch will come in January, and Super Mario Run will launch this December in 150 countries.


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Robert R
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