Facebook is making some new strides in the PC gaming space. The social network announced yesterday that they will be working with game engine company Unity on a “dedicated, immersive experience [built] solely for gamers.” This move seems that Facebook is position itself in competition with Steam.

The blue labeled social site is clearly no stranger to games, as literally anyone who has used it in the past 5 or 6 years likely knows from the farming and mafia spam they received from friends on a constant basis. According to TechCrunch, the site’s gaming revenue has fallen of late. However, gaming is still a big business for Facebook, as the site has paid out about $8 billion to developers since 2010.

The new desktop platform was initially announced in May, when it was known as the Facebook Games Arcade. However, it is now referred to as the “new Facebook PC gaming platform.” The video above, from YouTube user Dima Manuel, is just what the platform used to look like during its beta, not what it will look like.

While there are no real specifics as of yet, representatives of Facebook and Unity gave some details to TechCrunch, including that the platform will be “distraction free.” So the platform will not include Facebook’s News Feed or other features. Additionally, there will be support for “the kind of casual games you’d expect from Facebook”, but also more “immersive” games like those on Steam and consoles.

They also announced yesterday that it is working on measures to “streamline the process for exporting and publishing games onto Facebook.” The social service will be inviting a “limited group” of developers into a closed alpha for this new functionality. If you’re a developer, you can apply here, but you’ll have to do so by August 31st.

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About The Author

John D
Chief Operating Officer

John Donadio a.k.a. SomeBeardy2Love is the COO here at GAW. He once had a show that he produced, wrote, and co-hosted called the Wide World of Games, you can probably find it on youtube. He is also a co-host on a podcast called Party Up! John is an Action-Adventurer, platformer, RPGer, and FPS kind of gamer. Quick to play any game that has magic, swordplay, and/or stealthy elements. If you can customize a character he is in it for the long haul or just give me your 2D platform and he's a happy camper. What else do you expect from a gamer with a beard and a bow tie tattoo? Seriously.