In a massive advertising project popular DJ, Deadmau5, has partnered with Absolut Vodka’s digital media team, Absolut Labs, to create a new mobile game.  Absolut Deadmau5 is meant to take you into the life of the DJ and producer through a series of driving, running, and rhythm minigames.

Absolut has created a limited edition headset that will be available July 8th, and displays the DJ’s famous mouse helmet with a picture of his cat on the sides.  Headset creator KnoxLab strongly advises that you are the legal drinking age because of advertising laws.

deadmau5 vr

The mobile app also works with VR headsets like Google cardboard, and will be available July 27th.


About The Author

Christine M
Sr. Community Developer/ Staff Writer

About me: Christine "smollbirb" Marten is a recent college grad that has been playing video games since she was gifted with her first NES console in 1999. Known as LuxAterna on Steam, she started as a games journalist in 2012 and has been writing about games and the industry since. In college, she acted as the president/clubmother for the gaming club, and hosted her own gaming radio show called SoundWave Games. When she is not gaming she can be seen cosplaying at conventions, working with non-profits that fundraise through video games (like Extra Life and Child's Play), acting as community manager for The Senpai Project, playing League of Legends with friends, or serenading passerbyers with her violin skills on the streets of NYC. She will literally play anything that is thrown at her (but please don't throw to hard she is smoll). She enjoys indie games and horror games especially, and her favorite series of all times is Kingdom Hearts. Her third love, after video games and violin, is puns. Although it is a dangerous life she makes them whenever she hears the opportunity to do so. Christine hopes to bring her own spin on storytelling to the GAW community as she continues to seek out whatever the world has to offer!