Early last month it was speculated by an independent research firm that Playstation VR would release with a price tag of $400-$600.

Another non-Sony entity has now leaked that the release window for Sony’s virtual reality headset will slip into the fall months. This time, however, the source seems to be a bit more in-the-know.

GameStop CEO Paul Raines said his company is preparing for the releases of all three major virtual reality headsets arriving this year from Playstation, HTC, and Oculus, and that GameStop expects to “dominate” the VR market.

“We are right now preparing for the launches of the major VR products,” he said. “We’re in discussions with Oculus, HTC, and Sony. It’s a big launch, we’re getting ready for it. We will launch the Sony product this fall and we are in discussions with the other two players.”

GameStop CEO Paul Reines

GameStop CEO Paul Reines

“When you bring to bear our market dominance, our PowerUp Rewards program, and the fact that we have over a billion dollars in trade currency every year, it’s hard for us not to dominate it,” he continued.

Raines believes that GameStop is “uniquely positioned” to help sell the products and services of VR manufacturers. What gives weight to his statement is that he sent a team to Hawaii for a Sony sales meeting last month. Presence at such an event gives Raines comments even more credibility on the subject.

Raines also commented on the difficulty of predicting just how large and profitable the VR market will be, saying that he’s seen multiple measurements compiled by multiple research firms, predicting revenue from virtual reality to be in the billions. He cited a particular report from Goldman Sachs, which predicts VR would reach a market worth $80 billion by 2025.

Whether those numbers reflect game related VR sales or combined, multi-industry numbers is uncertain.


About The Author

Evan W

Evan discovered gaming with Sonic the Hedgehog on the Sega Genesis and never looked back. He has spent the last 20 years criss-crossing genres and platforms, and is an equal opportunity rager, breaking consoles and PCs alike. If you spent summer days off from middle school playing classic PC shooters instead of developing a tan and social skills, you've got a friend in him. Mom might not understand the pain of being "180NOSCOPEWTFPWNED, SON!", but he does. Oh, he does.