Google and YouTube have seen Twitch take over the livestreaming world in the past couple of years. When the time came for Twitch to be bought out, Google even had its name attached to the sale for a while before Amazon came in at the last second and stole it away.

Now, Google is trying to get back into the livestreaming business by relaunching YouTube’s livestream platform with a focus on gaming.

“Gaming and esports in particular are going to be a big driving force for the new-look YouTube Live. There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google start promoting and partnering with these events.”

YouTube still has a livestream platform currently, but it has steadily fallen since it was introduced in 2010. Now, the service is mostly used for small events and foreign news broadcasts.

The new YouTube Live will try to compete with Twitch, but it will definitely be a tough arena to enter considering the size of the Twitch user base and the trust that has already been built in the brand.

That isn’t deterring Google/YouTube though. They have a team of over 50 experienced engineers building the new platform, and with Google’s huge budget and advertising abilities, you might see YouTube streaming jump to new heights.


About The Author

Nick C
COO/Podcast Host

I’m Nick, a proud nerd and gamer. I rock my Star Wars tattoos like I’m a real Jedi, and I hope I will be making games first and playing them second in the future!