Twitch TV is taking one step closer to broadcast TV; the streaming site will introduce a feature to the site called Host Mode. Individuals will now be able to promote other streams on their own channel, even after they themselves have stop broadcasting.

The new feature will allow any channel owner to “host” any other channel, similar to embedding someone else’s video on your website. So, if you happen to be a broadcaster who is wrapping up or has wrapped for the day, this feature now uses your channel to show another person’s stream, instead of simply going offline until your next broadcast. The host channel chat room will stay up but the video streaming will be from another channel. Host Mode is set to go live later this evening or tomorrow.

Twitch sees this new feature as beneficial to all parties. The party hosting is still able to keep viewers engaged while they’re offline, and now they can use Host Mode to promote and highlight a friends channel or draw attention to interesting streams. Any views tallied on the host channel also count toward the channel being hosted and those viewers can subscribe directly to the original channel from the host page.

Senior product engineer, Yoh Suzuki said in a press release,

“At our core, Twitch is a live video destination, so we’re very interested in increasing the social connectivity between users. We want to help our community discover new broadcasters and give users new and better ways of communicating with each other. Host Mode is a significant step in this direction with other new social features just around the corner.”

 Source: Polygon