One of Microsoft’s chief concerns when the Xbox One was first announced was to push digital media. Pushing digital sales immediately became a priority as soon as Microsoft realized that they needed to implement Blu-Ray technology, a Sony owned property, into the new console. Microsoft’s initial sketches for the Xbox One show the console without an optical drive, but this idea was scrapped when the company realized that people were resistant to the idea of a full digital library for a home console. Now, they intend on pushing digital sales with a new tactic, digital titles will be cheaper. The first game to experiment with this will be Ryse: Son of Rome, Crytek’s Roman release title for the Xbox One. The game will be digitally discounted to $39.99 starting on February 18th and will stay at that price until February 24th. Xbox’s studio manager Mike Ybarra took to twitter to advertise the new deal. That’s far better than the used price at GameStop and others! Go digital! — Mike Ybarra (@XboxQwik) February 17, 2014 Ybarra has a very good point, buying a game like Ryse used at GameStop will still set you back about $55, so it would be a much better deal to get the digital version of the game straight from Microsoft. Ybarra also says that he is 99.9% sure that the deal will also become available in the UK. Would you be more likely to buy games digitally on the Xbox One if they were discounted? Let us know in the comments!