Preparing to emerge into the console market, Valve is actively working on prototypes of the “Steam Box”. Gabe Newell, founder of Valve, states his team is working to prepare working models soon but isn’t sure when they’ll be ready. “We’re working with partners trying to nail down exactly how fast we can make it,” Newell said. “We’ll be giving out some prototypes to customers to get their reactions, I guess, in the next three to four months. Your average gamer has a good idea of what it’d be like. It sort of has the openness and flexibility of PC, yet done in a way that makes sense in the living room. There are noise issues and heat issues and being able to deal with that while still offering a powerful enough gaming experience is the challenge in building it.”

“The scale of products and things that are being brought to the market are probably a little bit richer when I look at Sony, Nintendo, Apple, and Google,” said Don Mattrick, president of the Interactive Entertainment Business. Microsoft doesn’t consider Valve’s “Steam Box” as a competitor. Nat Brown, a founder of the original Xbox concept at Microsoft and former employee, recently stated that Apple poses a serious threat to the Xbox as a gaming and entertainment platform. Newell admitted that Apple is the Steam Box’s biggest threat, at a time when the industry is anticipating Microsoft’s next Xbox move. “The internet is super smart. If you do something that is cool, that’s actually worth people’s time, then they’ll adopt it,” Newell said. Mattrick explains “There’s a certain level of technical and production competency that people have to get through because we’re trying to curate great experiences.” “We’re trying to make sure that what exists upon our service on our system is done to a quality level and has interest for people who are likely to use it,” Mattrick states.

Microsoft will be facing some major challenges if it doesn’t take advantage on its early lead in the console market.

 

Source: Theverge, IGN

 

About The Author

Vanessa F

Vanessa is the Founder/CEO of Gamer Assault Weekly, LLC. She is an active member of the industry having worked with Warner Bros. Entertainment, Ubisoft, id Software, and CSA. She spends her time working on the site, attending as many gaming conventions as she can, and playing with friends on all systems.