Video game publisher Electronic Arts (EA) announced they are laying off 350 people in marketing, publishing and analytics. This is the latest move in what has been a brutal year for the gaming industry.

In an e-mail to employees originally obtained by Kotaku, EA marketing boss Chris Bruzzo said the goal is to consolidate those departments, improve customer support and change some international strategies. That move includes closing offices in Russia and Japan.

“We have a vision to be the World’s Greatest Games Company,” Bruzzo wrote. “If we’re honest with ourselves, we’re not there right now. We have work to do with our games, our player relationships, and our business.”

EA made the following statement this morning:

Today we took some important steps as a company to address our challenges and prepare for the opportunities ahead. As we look across a changing world around us, it’s clear that we must change with it. We’re making deliberate moves to better deliver on our commitments, refine our organization and meet the needs of our players. As part of this, we have made changes to our marketing and publishing organization, our operations teams, and we are ramping down our current presence in Japan and Russia as we focus on different ways to serve our players in those markets. In addition to organizational changes, we are deeply focused on increasing quality in our games and services. Great games will continue to be at the core of everything we do, and we are thinking differently about how to amaze and inspire our players.

“This is a difficult day. The changes we’re making today will impact about 350 roles in our 9,000-person company. These are important but very hard decisions, and we do not take them lightly. We are friends and colleagues at EA, we appreciate and value everyone’s contributions, and we are doing everything we can to ensure we are looking after our people to help them through this period to find their next opportunity. This is our top priority.”

This news comes during a year full of massive layoffs at game companies, including Activision Blizzard and ArenaNet. EA also had recent layoffs with the FireMonkeys, an Australia-based studio.

About The Author

Katie K
Sr. Staff Writer

Katie has been playing video games since she was about ten, starting out destroying her older brother at Jet Moto on the original PlayStation. Now she evolved to to the PlayStation 4 and Xbox One. Katie is a student at Boise State University and a digital news producer for a local company. In her free time, you can find Katie inhaling coffee by the pot and playing Overwatch.