Battlefield V has had a troublesome advertisement campaign and post-launch. This has translated to underperforming sales to which EA’s president Andrew Wilson blames on marketing.

According to Variety, Wilson stated:

“If I think about ‘Battlefield 5’ more holistically, I think we did not do a great job of building momentum early in the project,” he said. “And I think about this not just in the context of development but I think about this in the context about broader execution against the entire campaign. Our launch didn’t resonate strongly as we would have liked it to with players and we were never truly able to catch-up and as our competitors continued to build momentum whether that was ‘Fortnite’ or ‘Red Dead Redemption 2’ or ‘Call of Duty.’”

Wilson explained that marketing was the problem:

“A combination of a poor start in our marketing campaign together with what I think was a longer development cycle that put us into a more competitive window and the amplification that competitive window against some of those underperformance factors is how we resulted in ‘Battlefield,’” he said.

Wilson explained that Titanfall 2 suffered from a similar problem, that it failed to compel players to purchase the game.

Many outlets argued prior to Battlefield V’s release that the game was being represented poorly. While the gaming community did express vexation towards the reveal trailer it was the lack of information, use of celebrities like Trevor Noah to promote the game, and the lack of content when it launched that caused a lot of issues.

When Battlefield V launched many gamers learned quickly that much of the content was locked behind a live-service that wouldn’t release until months after its initial release. Convincing many gamers to wait.

Battlefield V is now available for PC, Xbox One, and PS4. Click here to read about EA’s relationship with Disney.

About The Author

Adam S
Sr.Staff Writer

Adam is a Senior Staff Writer for GamerAssaultWeekly with over 5 years of experience in writing and is completely obsessed with video games. He holds a BA from Brooklyn College and lives in NY.